Experiencing Place through Virtual Reality: A Geographical and Cognitive Perspective from the Case of Noto (Sicily)

Authors

  • Valerica Scrofani <div> <p>University of Messina Department of Cognitive Sciences, Psychology, Education and Cultural Studies (COSPECS)</p> </div>
  • Giulia Vincenti Department of Cognitive Sciences, Psychology, Education and Cultural Studies (COSPECS), University of Messina

DOI:

https://doi.org/10.13129/3035-062X/prnr-5326

Keywords:

Cognitive geography, Embodied perception, Immersive technologies, Place experience, Virtual reality

Abstract

Background: The integration of immersive technologies into geographical research opens new epistemological and methodological perspectives on how places are perceived, represented, and experienced. This study explores the intersection between human geography and cognitive science through the use of virtual reality (VR) as a medium for spatial experience and territorial interpretation.

Methods: The research adopts a qualitative and exploratory approach centered on the pilot project “Noto in Virtual Reality”, developed at the University of Messina (COSPECS Department). The project consists of a virtual tour of the Modica di San Giovanni Winery in Noto, Sicily, reconstructed through a combination of 360° photographs and 3D scans implemented in Unreal Engine. It should be emphasized, however, that the simulation encompasses not only the winery, but also the surrounding area, providing a comprehensive view of the opportunities offered by the territory. Participants interact with the immersive environment via Meta Quest 3 headsets. The project is currently in its initial implementation phase and represents the first experimental application of the proposed model. The study draws upon theoretical frameworks from phenomenological geography (Tuan, 1977; Relph, 1976; Turri, 1998, 2014) and cognitive psychology to analyze the relationship between presence, sensory feedback, and spatial cognition.

Results: Preliminary observations indicate that virtual reality reproduces, within certain limits, the perceptual and emotional richness of physical space. The immersive experience elicits a strong sense of presence and engagement, suggesting a form of experiential realism where perception and territorial understanding converge. The project highlights the potential of VR as a tool for communicating enogastronomic landscapes and enhancing spatial awareness through multisensory interaction.

Conclusions: Virtual reality does not substitute real-world geography but extends it, offering a space for experimentation where perception, representation, and knowledge converge. When used critically, VR can serve as a cognitive and communicative device that makes the relational nature of place visible, supporting both academic research and local development strategies. The case of Noto illustrates how immersive technologies can strengthen the dialogue between geography and cognitive sciences, contributing to the renewal of geographical methodologies and the enhancement of territorial identities.

References

Ahmed, Z. U. (1996). The need for the identification of the constituents of a destination’s tourist image: A promotional segmentation perspective, The Tourist Review, 51(2), 44-57. https://doi.org/10.1108/eb058223

Ash, J., Kitchin, R., & Leszczynski, A. (2018). Digital turn, digital geographies? Progress in Human Geography, 42(1), 25–43. https://doi.org/10.1177/0309132516664800

Bagnoli, L. (2014). Manuale di geografia del turismo. Dal grand tour ai sistemi turistici, Torino, UTET Università.

Baloglu, S., & Mangaloglu, M. (2001). Tourism destinations images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents, Tourism Management, 22(1), 1-9. https://doi.org/10.1016/S0261-5177(00)00030-3

Baloglu, S., & McCleary, K. W. (1999). US International pleasure travelers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors, Journal of Travel Research, 38(2), 144-152. https://doi.org/10.1177/004728759903800207

Chen, J. S., & Uysal, M. (2002). Market positioning analysis: A hybrid approach, Annals of Tourism Research, 29(4), 987-1003. http://dx.doi.org/10.1016/S0160-7383(02)00003-8

Compeau, L. D., Grewal, D., & Monroe, K. B. (1998). Role of prior affect and sensory cues on consumers’ affective and cognitive responses and overall perceptions of quality, Journal of Business Research, 42(3), 295-308. https://doi.org/10.1016/S0148-2963

Daniel, T. C. (2001). Whither scenic beauty? Visual landscape quality assessment in the 21st century, Landscape and Urban Planning, 54(1-4), 267-281. https://doi.org/10.1016/S0169-2046

DeLanda, M. (2005). Space: Extensive and Intensive, Actual and Virtual, in Ian Buchanan, and Gregg Lambert (eds), Deleuze and Space (Edinburh, 2005; online edn, Edinburgh Scholarship Online, 20 Sept. 2012). https://doi.org/10.3366/edinburgh/9780748618743.003.0005

Dematteis, G. (1985). Le metafore della Terra. La geografia umana tra mito e scienza. Milano, Italy: Feltrinelli.

Farinelli, F. (1991). L’arguzia del paesaggio, Casabella, 575-576, 10-12.

Farinelli, F. (2015). La capriola del paesaggio, in A. Voghera & B. Zanon (Eds.), Quindici anni dopo la Convenzione Europea del Paesaggio 2000-2015, Sentieri urbani, 17, 18-22.

Finke, R. A. (1986). Mental Imagery and the Visual System, Scientific American, 254(3), 88-95. https://doi.org/10.1038/scientificamerican0386-88

Gaggioli, A. & Breining, R. (2001). Perception and cognition in immersive virtual reality, in Communications through virtual technologies: identity, community and technology in the communication age, Amsterdam, IOS Press, pp. 71-86.

Gartner, W. C. (1993). Image formation process, Journal of Travel and Tourism Marketing, 2(2/3), 191-215. https://doi.org/10.1300/J073v02n02_12

Gibson, J. J. (2014). The ecological approach to visual perception, Classic ed., New York, Psychology Press.

Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637–651. https://doi.org/10.1016/j.tourman.2009.07.003

Hunt, J. D. (1975). Image as a factor in tourism development, Journal of Travel Research, 13, 1-7. https://doi.org/10.1177/004728757501300301

Ingold, T. (2001). Ecologia della cultura, Roma, Meltemi.

Joppe, M., Martin, D. W. & Waalen, J. (2001). Toronto’s image as a destination: A comparative importance-satisfaction analysis by origin of visitor, Journal of Travel Research, 39(3), 252-260. https://doi.org/10.1177/004728750103900302

Krishna, A. (2012). An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior, Journal of Consumer Psychology, 22(3), 332-351. https://doi.org/10.1016/j.jcps.2011.08.003

Lefebvre, H. (1974). La production de l’espace. Paris, France: Anthropos.

Leisen, B. (2001). Image segmentation: The case of a tourism destination, Journal of Services Marketing, 15(1), 49-66. https://doi.org/10.1108/08876040110381517

Lothian, A. (1999). Landscape and the philosophy of aestetichs: is landscape quality inherent in the landscape or in the eye of the beholder?, Landscape and Urban Planning, 44(1), 177-198. https://doi.org/10.1016/S0169-2046

Malvica, S. (2024). Maptelling e smart tourism. Esperimenti di fruizione turistica, Genzano di Roma, Aracne.

Malvica, S., Nicosia, E., & Porto, C. M. (2023). Is the projected landscape also perceived? A proposed research plan on Etna Park’s conflicting destination image. AIMS Geosciences, 9(4), 783–797. https://www.aimspress.com/article/doi/10.3934/geosci.2023042

Massey, D. (1994). Space, Place and Gender. Minneapolis, MN: University of Minnesota Press.

Merleau-Ponty, M. (1969). Phénoménologie de la perception. Paris, France: Gallimard.

Moloney, J., Spehar, B., Globa, A., & Wang, R. (2018). The affordance of virtual reality to enable the sensory representation of multi-dimensional data for immersive analytics: from experience to insight, J Big Data 5, 53. https://doi.org/10.1186/s40537-018-0158-z

Nghiêm-Phú, B. (2017). Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan, Asia Pacific Journal of Marketing and Logistics, 29(5), 994-1016. https://doi.org/10.1108/APJML-09-2016-0178

Nghiêm-Phú, B., & Bagul, A. (2020). An extended model of destination image formation: The inclusion of sensory image, European of Tourism Research, 24, 2411. https://doi.org/10.54055/ejtr.v24i.413

Parisi, F. (2018). Fotografie e scienze della mente. Scenari possibili, In: E. Menduni & L. Marmo (Eds.), Fotografia e culture visuali del XXI secolo, pp. 85-92, TrEPress.

Penz, F., Radick, G., & Howell, R. (2004). Space, In Science, Art and Society, Cambridge, Cambridge University Press.

Pizzolante, M., Bartolotta, S., Sarcinella, E. D., Chirico, A. & Gaggioli, A. (2024). Virtual vs. real: exploring perceptual, cognitive and affective dimensions in design product experiences, BMC Psychology, 12(1), 10. https://doi.org/10.1186/s40359-023-01497-5

Raffestin, C. (2019). Pour une géographie du pouvoir (A.-L. Amilhat Szary & Y. Calbérac, Éds.; 1ʳᵉ éd.). Lyon, France: ENS Éditions.

Relph, E. (1976). Place and placelessness. London, UK: Pion.

Riva, G., & Mantovani, F. (2012). From the body to the tools and back: A general framework for presence in mediated interactions. Interacting with Computers, 24(4), 203–210. https://doi.org/10.1016/j.intcom.2012.04.007

San Martín, H., & Rodríguez del Bosque, I. A. (2008). Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation, Tourism Management, 29(2), 263-277. https://doi.org/10.1016/j.tourman.2007.03.012

Shams, L., & Seitz, A. R. (2008). Benefits of multisensory learning, Trends in Cognitive Sciences, 12(11), 411-417. https://doi.org/10.1016/j.tics.2008.07.006

Slater, M. (2003). A note on presence terminology, Presence Connect, 3(3), 1-5.

Tuan, Y.-F. (1977). Space and Place: The Perspective of Experience. Minneapolis, MN: University of Minnesota Press.

Turri, E. (1998). Il paesaggio come teatro. Venezia, Italy: Marsilio.

Turri, E. (2014). Semiologia del paesaggio italiano. Venezia, Italy: Marsilio.

U.N. Statistical Book (1980). United Nations Department of Economic and Social Affairs, Statistical Yearbook 1978 – Thirtieth Issue, United Nations. https://doi.org/10.18356/5dadf2e8-en-fr

Vincenti, G. (2019). Percezione e rappresentazione dello spazio nel contesto applicativo del territorio appenninico. In Atti del XXXII Congresso Geografico Italiano (pp. 1573–1581). Roma, Italy: AGeI.

Wei, Z., Liao, J., Lee, L. H., Qu, H., & Xu, X. (2025). Towards Enhanced Learning through Presence: A Systematics Review of Presence in Virtual Reality Across Tasks and Disciplines, arXiv preprint arXiv:2504.13845. https://doi.org/10.48550/arXiv.2504.13845

Downloads

Published

2025-12-31

Issue

Section

Original Articles