El deporte y la idolatría: la caminata heroica de la judoca brasileña Rafaela Silva en los Juegos Olímpicos Londres 2012 e Río 2016
DOI:
https://doi.org/10.7413/22818138115Parole chiave:
imaginary, hero, communication, idolatry, olympic gamesAbstract
The article analyzes the narrative of the brazilian newspaper O Globo about mediatic construction of the heroine image of the judo brazilian athlete Rafaela Silva. Many journalistic examples were searched with nominal athlete’s citations published in sports editions in 2012 (London Games) and in 2016 (Rio Games). Based on hero theory concept, it has been verified that the athlete was presented as a character that goes through the stages of the journey proposed by Campbell (1995). The conclusion of Helal, Cabo and Marques (2009), confirmed by Amaro (2014), ratifies a specific vocabulary used by sports press about the Olympic medalists. This is valuable to show her route. Textual references such as "overcoming” and "dedication", associated with Rafaela’s life, also allow us to identify repeated characteristics that prove how the Olympic heroes imaginary are treated by specialized media that helps the consumption of the megaevent.
Dowloads
Pubblicato
2018-07-31
Fascicolo
Sezione
Topic
Licenza
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
