The technological revolution, the Metaverse and Artificial Intelligence

Auteurs

DOI :

https://doi.org/10.13129/3035-1383/asmc-4202

Résumé

We have entered the era of the Metaverse and Artificial Intelligence that have undone the definitions that applied until recently, the separation of real and virtual, categories that no longer exist with the increasingly massive digitization of processes. In the age of the Metaverse and Artificial Intelligence everything takes on different contours and there are aspects that are still little known. Digitization as a process and the speed with which technology produces new tools have meant that never before as in this historical era have, we been inundated with an over-production of data that must be deciphered, interpreted and understood. This is an epochal change that affects society and especially people. The fragmentation of individual identity also depends on the power of technology in the modern world. So many people live parallel and virtual realities, even exploiting fake profiles on social media, and depend on technological tools on a daily basis. All connected and in fact increasingly alone. This makes clear the paradox that results from the materialization of social interaction processes that are the consequence of disintermediation, which puts the individual at the center, who does not govern the process but adapts to the environment. A second effect is that in such a context, the proliferation of information cascades, the ease with which fake news is relaunched through the web and persists in digital environments is a demonstration of how difficult it can be to identify them and how much more difficult it is to give rise to positive cultural and identity transformations capable of blocking polarizing drives and the shattering of social ties.

Biographie de l'auteur

  • Francesco Pira, Department of Ancient and Modern Civilizations University of Messina

    Associate Professor of Sociology of Cultural and Communicative Processes at University of Messina – Dept. of Ancient and Modern Civilizations.

    He has been Director of the Master in Expert Digital Communication Public Administration and Enterprise. He served as the Dean's Delegate for Communication at the University of Messina from February 2020 to October 2023. He is a member of the College of Lecturers of the Doctoral Program in Political Science University of Messina. He has been component of the Doctoral College in Law.

    Over the years he has explored different aspects of sociology of communication with a special focus on Political and Public communication dynamics, Social communication. In 1999 he began to study the interactions between childhood, teenagers and new technologies and he published several papers and volumes devoted to the evolution of their communication dynamics connected with the development of new media and technological platforms. Now his main research area is focused on social media dynamics, proliferation of fake news and disinformation and their impact on social relationship and public opinion construction processes. He has written over 70 scientific works including monographs, contributions to essay collections and scientific articles (Italian, English, Spanish). He has been Coordinator and Scientific Lead for Italy, until June 2023, of the OIR Project - Erasmus + (Open Innovative Resources) funded by the European Union, which brings together the University of Lublin (Poland), Oviedo (Spain) and Messina.  he has been an Erasmus Visiting Fellow at Yerevan State University (Armenia) and Visiting Marie Curie Staff Member at the Center for Social Science, Tiblisi (Georgia), as part of the SHADOW Project (MSCA-RISE call H2020-MSCA-RISE-2017 and Visiting Professor at the Re Juan Carlos University of Madrid in Spain and Erasmus Lecturer at the University of Wroclaw in Poland.

    In March 2024 he was appointed president of the Communication Media and Information branch of Confassociazioni, of which he had been vice president, and since June 2020 he is also president of the National Observatory on Fake News.

    Member of the Academic Committee of the Observatorio Euromediterráneo de Democracia y Espacio Público de la Universidad Rey Juan Carlos, un espacio académico para el seguimiento y promoción de la convivencia democrática en toda clase de organizaciones sociales y niveles territoriales, pero con especial atención a la cuenca mediterránea y los países iberoamericanos. https://www.euromediterraneo.org/miembros

    Member of the ASAFAL Inter-University Research Center for Comparative Studies for Asia, Africa and Latin America, since 10. December 2022. https://www.asafal.unisi.it/

    Member of the Editorial Board Series of the Inter-University Center for Research on the Sociology of Law, Information and Legal Institutions (CIRSDIG) Aracne Editore - Rome - http://www.aracneeditrice.it/index.php/collana.html?col=CIRSDIG

    Member of the Scientific Committee of the Studia Humanitatis Journal, https://studiahumanitatisjournal.com/revista/index.php/shj/about/editorialTeam

    Deputy Director of the Applied Sociological Theory -Book Series of the L'Harmattan Publishing House (Paris-Turin) of which Professor Andrea Pitasi is Scientific Director

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Publiée

2024-07-30

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