Vineyard tourist routes as a factor of regional development: the case of Sicily in a path methodology

Authors

  • Giovanni Messina Department of Ancient and Modern Civilizations, University of Messina
  • Enrico Nicosia Department of Cognitive Sciences, Psychology, Education and Cultural Studies, University of Messina
  • Carmelo Maria Porto Department of Cognitive Sciences, Psychology, Education and Cultural Studies, University of Messina

DOI:

https://doi.org/10.13129/3035-062X/prnr-4221

Keywords:

wine tourism route, winescapes, Sicily, sustainable development

Abstract

A tourist route encompasses the experience of discovering the identity of places, lifestyles, and landscapes of the past and present as well as future prospects. In this study, wine, food, land use and sustainability are the characteristic elements through which food and wine tourism, and its implications for the economic development of the Mediterranean, especially Sicily, emerge. Such route provides tourists with an overview of a region and its cultural values. A rigorous analysis of the phenomenon embraces an approach that is based upon the quality of supply, the local knowledge of authentic products and cultures, and the involvement of all actors upon whom depend on the success or lack of success of a process for developing sustainable and competitive wine and gastronomy tourism. Denominations of origin for the protection of typical local products, wine roads and gustatory paths which are capable of revealing the values of an area, and therefore of putting them in the framework of rural tourism, and new communication technologies and new industrial associations, are all tools to be used with the scope of transforming the productive culture of places and culinary traditions into tourist products that are capable of constructing a territorial brand, to win an economic and cultural gamble that is of extraordinary importance for an island like Sicily, which sees in tourism a strategic sector that can trigger mechanisms for enduring and sustainable development

References

Agosta, I. and Chironi, S., 2001: Le strade del vino in Sicilia: un metodo per l’analisi della realtà esistente. In: Economia Agro-Alimentare, 1, pp.117-133.

Antonioli Corigliano, M. and Viganó, G., 2004: Turisti per gusto. Enogastronomia, territorio, sostenibilità, Novara: DeAgostini Editore.

Antonioli Corigliano, M., 1999: Strade del Vino ed enoturismo. Distretti turistici e vie di comunicazione, Milano: Franco Angeli.

Baldi, S., 2011: EU-27 Wine Annual Report and Statistics, www.calwinexport.com/files/Wine%20Annual_Rome_EU-27_3-1-2011.pdf.

Buttitta, A., Cusimano, G., 2005: Sicilia lIsola del vino, Palermo: Kalòs.

Cambourne, B., Hall, C.M., Johnson, G., Macionis, N., Mitchell, R. and Sharples, L., 2000: The maturing wine tourism product: an international overview”. In: Hall, M., Sharples, L., Cambourne, B., Macionis, N., editors, Wine tourism around the world: Development, Management and Markets, Oxford: Elsevier Science, pp. 24–66.

Carlsen, J. and Charters, S., 2006: Global Wine Tourism: Research, Management and Marketing, Wallingford: CABI.

Cavicchi, A., Santini, C., Seghieri, C., Faraoni, M., Orth, U. and Stuck, A., 2012: The Tale of two Italian Regions: Wine Tourism in Marche and Tuscany. In: Romano, M.F., Natilli, M., editors, Wine and Food Tourism, First European Conference, Pisa: Edizioni ETS, p. 148.

Charters, S., 2010: New World and Mediterranean wine tourism: A comparative analysis.In: Tourism, 57 (4), pp. 369-379.

Charters, S., Ali-Knight, J., 2002: Who is the wine tourist?.In: Tourism Management, 23, pp. 311-319.

Claval, P., 2002: La geografia culturale, Novara: De Agostini.

Colombini, D., 2007: Il marketing del turismo del vino. I segreti del business e del turismo in cantina, Roma: Censis, pp. 56-60.

Cooper, C., Fletcher, J., Gilbert, D. and Wanhill S., 1993: Tourism: Principles and Practice, Harlow: Longman.

Correia, L. and Passos Ascenção, M., 2006: Wine Tourism in Portugal: the Bairrada Wine Route”. In: Carlsen, J. and Charters, S., editors, Global Wine Tourism: Research, Management and Marketing, Wallingford: CABI, pp. 243-244.

Croce, E. and Perri, G., 2010: Food and Wine Tourism: Integrating Food, Travel and Territory, Wallingford: CABI.

Croce, E. and Perri, G., 2008: Il turismo enogastronomico. Progettare, gestire, vivere. Lintegrazione tra cibo, viaggio, territorio, Milano: Franco Angeli.

Cusimano, G., 1990: Nel segno della storia: vite e vino in Sicilia”. In: Cusimano, G., editor, Geografia e cultura materiale, Palermo: Flaccovio, pp. 29-88.

Cusimano, G., 2003: Vino e vocazione. In: Artista, A. and Costantino, S., editors, Le strade del vino e le vie dello sviluppo, Milano: Franco Angeli, pp.228-236.

Cusimano, G., 2005: I grappoli del frutto. In: Buttitta, A. and Cusimano, G., editors, Sicilia lIsola del vino, Palermo: Kalòs, pp. 55-111.

Di Meo, A., Ogrizek, C., editors, 2002: Il marketing dellambiente e della cultura. Per lo sviluppo turistico del territorio, Milano: Lupetti.

Featherstone, M., 2007: Consumer Culture and Postmodernis, London: Sage Publishing.

Ferruzza, A., 2005: Introduzione. In: Buttitta, A. and Cusimano, G., editors, Sicilia l’Isola del vino, Palermo: Kalòs, pp. 10-19.

Frochot, I., 2000: Wine tourism in France: a paradox?. In: Hall, M., Sharples, L., Cambourne, B. and Macionis, N., editors, Wine tourism around the world: Development, Management and Markets, Oxford: Elsevier Science, pp. 67–80.

Gabellieri, N., Gallia, A., Guadagno, E., 2023: Enogeografie. Itinerari geostorici e geografici dei paesaggi vitati, tra pianificazione e tutela ambientale, Rome: Società Geografica Italiana.

Garibaldi, R., 2023a: Rapporto Turismo Enogastronomico e Sostenibilità, https://www.robertagaribaldi.it/rapporto-sul-turismo-enogastronomico-italiano/.

Garibaldi, R., 2023b: Tendenze e scenari del turismo enogastronomico, https://www.robertagaribaldi.it/rapporto-sul-turismo-enogastronomico-italiano/

Gade, D.W., 2004: Tradition, territory and terroir in French viniculture: Cassis, France and appellation contrôlée. In: Annals of the Association of American Geographers, 94, (4) pp. 848–876.

Getz, D., 2000: Explore Wine Tourism: Management, Development and Destinations, New York: Cognizant Communication Corporation.

Getz, D. and Brown G., 2006: Critical success factors for wine tourism regions: a demand analysis. In: Tourism Management, 27, pp. 146-158.

Getz, D. and Robinson, R., 2012: Understanding and researching food tourism. In: Romano, M.F. and Natilli M., editors,, Wine and Food Tourism, Firs European Conference, Pisa: Edizioni ETS, pp. 71-72.

Hall, C.M., 2002: Local initiatives for local regional development: The role of food, wine and tourism. In: Arola, E., Kärkkäinen, J. and Siitari, M., editors, Tourism and Well Being, Jyväskylä: Finland, pp. 47-63.

Hall, C.M., 2003: Wine, Food, and Tourism Marketing, Binghamton: The Haworth Hospitality Press.

Hall, C.M., Mitchell, R.D., 2002: The tourist terroir of New Zealand wine: The importance of region in the wine tourism experience. In Montanari, A., editor, Food and Environment: Geographies of Taste, Roma: Società Geografica Italiana, pp. 69-91.

Hall, C.M. and Mitchell, R.D., 2008: Wine Marketing: A Practical Approach , Oxford: Butterworth-Heinemann.

Hall, M., Johnson, G., Cambourne, B., Macionis, N., Mitchell, R. and Sharples, L., 2000: Wine tourism: an introduction. In: Hall, M., Sharples, L., Cambourne, B., Macionis, N., Mitchell, R. and Johnson G., editors, Wine Tourism Around the World: Development, Management and Markets, Oxford: Elsevier Science, pp. 1–23.

Hall, C.M., Johnson, G.R. and Mitchell, R.D., 2000:Wine tourism and regional development. In: Hall, C.M., Sharples, E., Camboourne, B. and Macionis N., editors, Wine Tourism Around the World: Development, Management and Markets, Oxford: Elsevier Science , pp. 196 – 225.

Hall, M., Sharples, L., Cambourne, B. and Macionis, N., editors, 2000: Wine tourism around the world: Development, Management and Markets, Oxford: Elsevier Science.

Hashimoto, A. and Telfer, J., 2003: Positioning an Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing. In: Wine, Food, and Tourism Marketing, Binghamton: The Haworth Hospitality Press, pp. 61-76.

King, J., 2000: Recognising and Defining Wine Tourism, Unpublished report, Global Tourism & Leisure.

Macionis, N., 1996: Wine tourism in Australia. In: Kearsley, G., editor, Tourism down under II, towards a more sustainable tourism, conference proceedings, Dunedin, NZ: Centre for Tourism, University of Otago, pp.264-286.

McCannell, D., 1992: Empty Meeting Grounds: the Tourist Papers, London: Routledge, 1992, p. 1.

Messina, G., 2016: Identità e luoghi. Il caso di Menfi, Rome: Perrone.

Nicosia, E., Porto, C.M., 2011: Promozione turistica del territorio, il ruolo dell’enoturismo in Sicilia. In: Cannizzaro, S., editor, Per una geografia del turismo. Ricerche e casi di studio in Italia, Bologna: Pàtron, pp. 93-112.

Osservatorio sul Turismo del Vino, 2013: XI° Rapporto annuale Turismo enogastronomico 2013: la terragna concretezza di un turismo ancora in fase di sviluppo, Censis Servizi.

Paolini, D., 2000: I luoghi del gusto. Cibo e territorio come risorsa di marketing, Milano: Baldini&Castoldi.

Paolini, D., 2009: Turismo ed enogastronomia. In: Celant, A. and Ferri, M.A., editors, L’Italia. Il declino economico e la forza del turismo, Roma: Marchesi, pp. 239-241.

Peters, G.L., 1997: American Winescapes, Boulder: Westview Press.

Petrini, C., 2001: Le ragioni del gusto, Roma: Laterza.

Pitte, J. R., 2002: Geography of Taste between globalization and local roots. In: Montanari, A., editor, Food and Environment: Geographies of Taste, Roma: Società Geografica Italiana, pp. 11-28.

Pollice, F., Rinaldi, C., 2002: Il ruolo della geografia nella definizione degli itinerari turistici culturali. In: Bencardino F. and Marotta G., editors, Modelli organizzativo-territoriali e produzioni tipiche nel Sannio, Milano: Franco Angeli, pp. 271-272.

Raffestin, C., 1984: Territorializzazione, deterritorializzazione, riterritorializzazione e informazione. In: Turco, A., editor, Regione e regionalizzazione, Milano: Franco Angeli, pp. 69-82.

Rinella, F., 2019: Processi di autenticazione e turismo dei “sapori” e dei “profumi”: il progetto “comunità del cibo buono e autentico”. In Cerutti, S., Tadini, M., editors, Mosaico/Mosaic, Florence: Società di studi Geografici, pp. 749-758.

Russo, V., 2014: Persuadi a sceglierti e a scegliere i tuoi vini. Come? Il neuromaketing del vino, Wine2Wine Primo Congresso di professionisti del Vino, https://apeiron.iulm.it/bitstream/10808/14478/1/ Articolo%20per%20Wine2wine.docx, s.p.

Shor N. and Mansfeld Y., 2004: Between wine consumption and wine tourism: Consumer and spatial behaviour of Israeli wine tourists. In: Tourism, 57, (4), pp. 381-403.

Somoza, A., editor, 2007:, Manuale del turismo 2007. Dati, informazioni, indirizzi per operatori e viaggiatori, Milano: Istituto Geografico De Agostini.

Spadaro, C., Toldo, A., Dansero, E., editors, 2022: Geografia e cibo: ricerche, riflessioni e discipline a confronto, Florence: Società di studi Geografici.

Tomljenović, R., editor, 2004: Wine tourism in Mediterranean. In: Tourism, 57, (4), 2004, pp. 361-400.

Tomljenović, R., 2012: Introduction. In: Romano, M.F., Natilli, M. editors, Wine and Food Tourism, Firs European Conference, Pisa: Edizioni ETS, p. 9.

UN-WTO, 2012: Tourism Highlights 2012. DOI: http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/ docpdf/unwtohighlights12enlr_1.pdf on 3 rd September 2012.

Williams, P., 2001: Positioning wine tourism destinations: an image analysis. In: International Journal of Wine Marketing, 13, 3, pp. 42–58.

Winery Tasting Sicily, 2023: La Sicilia, la meta enogastronomica preferita dagli italiani, https://www.winerytastingsicily.com/magazine/it/notizie/la-sicilia-la-meta-enogastronomica-preferita-dagli-italiani/

Downloads

Published

2024-06-20

Issue

Section

Original Articles