Apple et ses fans: images et récits dans les réseaux sociaux

Auteurs

  • Rossella Rega <div class="page" title="Page 1"> <div class="section" style="background-color: rgb(100.000000%, 100.000000%, 100.000000%);"> <div class="layoutArea"> <div class="column"> <p><span style="font-size: small; font-family: 'GillSans';"><span style="font-family: arial,helvetica,sans-serif;">Dipartimento di Comunicazione e Ricerca Sociale - Università La Sapienza di Roma</span> </span></p> </div> </div> </div> </div>

DOI :

https://doi.org/10.7413/22818138045

Mots-clés :

Imaginaries, Fan Communities, Social Networks, Apple fans, Facebook

Résumé

This research analyses the imaginaries of Italian Apple fans in social networks communities. Our goal was to understand how users perceive Apple through the images they associate with the brand and its technologies.
We chose social networks communities’ activities as a research field because we believe that social networks offer fertile ground for the study of imagery.
To query the imaginaries of the fans, we looked at the most shared thematic and stories as well as mental and social representations.We used a composite research methodology – mainly qualitative methods - like the approaches developed in digital ethnography (Kozinets 2010).We also interviewed ten fans.

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Publiée

2016-03-10

Numéro

No 6 (2015): Technlogy and/as imaginary

Rubrique

Topic

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