Présence du monstre dans les campagnes de Greenpeace. Les cas « monster boats » et « plastic monsters »
DOI:
https://doi.org/10.7413/228181381956Palabras clave:
Monsters | Greenpeace | Ecology | Imaginary | CommunicationResumen
Presence of monster in Greenpeace campagns. The « monster boats » and « plastic monsters » case.
Whether used to represent the doom itself or its causes and consequences, the monster is an important figure in the imaginary of apocalypse and catastrophe. In this article, we will study the use of the monster figure in Greenpeace’s communication, particularly during two recent campaigns. The aim is to explore the use of the monster figure in the imaginary of ecological catastrophe of one of the largest environmental protection INGO in contemporary history.
Referencias
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Draper E. (1987), « The Greenpeace media machine », New Internationalist, n° 171, pp. 8-9.
Durand G. (1986), « Les mythèmes du décadentisme », in. Décadence et Apocalypse, Dijon, Éditions universitaires de Dijon, pp. 11-22.
Eyerman R., Jamison A. (1989), "Environemental knowledge as an organizational weapon: the case of Greenpeace", Social Science Information, 1, n°28, pp. 99-119.
Hansen A. (1993), « Greenpeace and press coverage of environmental issues », in. The Mass Media And Environmental Issues, New York, Leicester University Press, pp. 150-178.
McTaggart D. F., Outrage! the ordeal of Greenpeace III, Vancouver, J. J. Douglas Ltd., 1973.
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