Spazi, non luoghi, luoghi: paradigmi e narrazioni in conflitto

Abstract

There are two prevailing narratives in promoting landscape or territory tourism which clash with one another or, better, run parallel. The first is the aggressive and ephemeral strategy of the experiential suggesting a consumerism of the territory based on “offers” and “sales”, as if it were a normal consumerist product without any link with the complex (historical, cultural, anthropogenic) reality of the place. The second is the attempt to carry out a meeting of gazes (both on the side of the inhabitants and of the visitors of the place) who are aware of the cultural heritage of each territory thus favouring responsible and forward-looking behaviours which enrich a common human and cultural wealth. These narratives, which are also actions and strategies, take place, consciously or unconsciously, within two paradigms. One is the homologating concept of space, the other is the choice of visiting a single place whose tangible and intangible lexicons, intentions assumptions and implications occur contrastively or in a more or less lacerating dissonance, on the flesh of the territory itself but also on its inhabitants or actors.