Intelligenza artificiale. E se avessimo sbagliato metafora? Una riflessione a partire da Comunicazione artificiale. Come gli algoritmi producono intelligenza artificiale di Elena Esposito (2022)
DOI :
https://doi.org/10.7413/2281813819606Mots-clés :
Intelligenza Artificiale, Metafora, Algoritmi, Comunicazione Artificiale, ListeRésumé
“Artificial intelligence”: Questioning the Appropriateness of the Metaphor.
Considerations from Comunicazione artificiale. Come gli algoritmi producono intelligenza artificiale, by Elena Esposito (2022).
Engaging with Elena Esposito’s recent work, Artificial Communication: How Algorithms Produce Artificial Intelligence (2022), this article addresses the epistemological challenges posed by the concept of "artificial intelligence." Esposito argues that while the term serves as a powerful and evocative metaphor, the comparison between human intelligence and algorithms is fundamentally flawed. It is not that machines think like humans, but rather that humans have adapted their communication to interact with machines. Building on this idea, the essay offers a broader reflection on the role of metaphors in shaping social knowledge. Metaphors, such as the one underpinning "artificial intelligence," are not merely illustrative but are active constructs that generate dynamic ideas and shape our understanding of emerging phenomena. Yet, by relying on analogies and assimilation, they may also obscure our ability to grasp the complexity of constantly evolving realities.
Références
Affuso O., Coco A. (2019), “Big Data: a challenge for social sciences. Criticisms for social Knowledge and politics”, Central European Political Science Review, vol. 20.
Beaulieu A., Leonelli S. (2022), Data and Society. A Critical Introduction, Sage, Londra.
Bennato D. (2024), La società del XXI secolo. Persone dati, tecnologie, Laterza, Roma Bari.
Bolter J. D., Grusin R. (1999), Remediation: Understanding New Media, Tr. It. Remediation. Competizione e integrazione tra media vecchi e nuovi, Guerini, Milano, 2005.
Durkheim É. (1912), Les formes élémentaires de la vie religieuse, Tr. It. Le forme elementari della vita religiosa, Mimesis, Milano, 2013.
Eco U. (2009), La vertigine della lista, Bompiani, Milano.
Frezza G., Gagliazzo E. (2014), “Fare metafore e fare scienza”, Aisthesis, 2/2014, pp. 25-42.
Havelock E. A. (1976), Origins of Western Literacy, Ontario Institute for Studies in Education, Ontario.
Jenkins H. (2006), Convergence Culture: Where Old and New Media Collide, Tr. It. Cultura convergente, Apogeo, Roma, 2014.
Lackoff G., Johnson M. (1980), Metaphors We Live By. Tr. It. La metafora e la vita quotidiana, Roi Edizioni, Macerata-Milano, 2022.
Numerico T. (2024), Dati (desiderio dei), in F. Cimatti, A. Maiello, Quasi viventi. Il mondo digitale dalla A alla Z, Codice edizioni, Torino.
Ead. (2021), Big Data e algoritmi, Carocci, Roma.
Parini E.G. (2023), Un punto oscillante. Arte, conoscenza, impegno, in Affuso O., Amendola A., Parini E.G., L’odore della vita. Pier Paolo Pasolini: l’opera, la conoscenza, l’impegno pubblico, Roma, Rogas.
Ricoeur P. (1975), La Métaphore vive. Tr. It. La metafora viva, Milano, Feltrinelli, 2020.
Sparti D. (2015), Sul tango. L’improvvisazione intima, il Mulino, Bologna.
Vološinov V. N. (1986), Marxism and the Philosophy of Language, Harvard University Press, Cambridge.
Ostermann A. C., Dowdy J. D., Lindemann S., Turp J. C., Swales J. M. (1999), “Patterns in self-reported illness experiences: letters to a TMJ support group”, Language and Communication, 19: 127-47.
Sage C. (2003), “Social embeddedness and relations of regard: alternative ‘good food’ networks in South-west Ireland”, Journal of Rural Studies, 19: 47-60.
Durbridge N.H., Stratfold M. (1997), “Varying the texture: a study of art and learning”, Journal of Interactive Media in Education, Retrieved on 10 October 1997 from http://www-jime.open.ac.uk/jime/current.html.
Shuy R. W. (1998), Bureaucratic Language in Government and Business, Washington DC, Georgetown University Press.
Barber R.B. (2007), Con$umed, How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole.Tr. It. Consumati. Da cittadini a clienti, Torino, Einaudi, 2010.
Srivastava A. K., Gupta R. S. (1990), “Literacy in a multilingual context”, in Pattanayak D. P. (ed.), Multilingualism in India, Clevedon, Multilingual Matters, 67-68.
Téléchargements
Publiée
Numéro
Rubrique
Licence
T
This work is distributed under the Creative Commons Attribution 4.0 International License.
The author retains the copyright to their contribution, while allowing anyone “to reproduce, distribute, communicate to the public, publicly display, perform, execute and recite the work”, provided that the author and the title of the journal are properly acknowledged.
At the time of submitting the publication proposal, the author is also required to declare that the content and structure of the work are original and do not in any way infringe upon the rights of third parties, nor the obligations related to the protection of the moral and economic rights of other authors or rights holders, whether concerning texts, images, photographs, tables, or any other parts of which the contribution may consist.
The author further declares that they are aware of the penalties provided for under the criminal code and special laws in the event of false statements in official documents and the use of false documents. Therefore, the journal shall be exempt from any liability of any kind, whether civil, administrative, or criminal, and the author shall hold the journal harmless from any request, claim, or demand made by third parties.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).


